Dot com infoway to host webinar on mobile app marketing kpis and metrics pressreleasepoint

Dot Com Infoway (DCI), a leading mobile app marketing company, is organizing a webinar, “ Beyond Installs – Mobile App Marketing KPIs and Metrics”, on 2 November 2017.

Apps have become an inseparable part of lives external hard disk repair software free download. Most businesses rely heavily on their mobile app to provide a unique experience to their clients free fat32 data recovery software. But how to determine whether an app is successful or not? The more the number of downloads the more popular the app, one would say phone data recovery software free download full version. But, are the users enjoying app or not?

Traditionally app owners have relied on the number of installs to gauge the popularity of their apps best and fastest data recovery software. However, mobile marketing stalwarts have made it clear that the key to a successful app lies in tracking relevant data free format data recovery software download. Indeed, only tracking the number of installs is not enough data recovery software for memory card filehippo. As the owner of a business, one would also like to know what users do once they have downloaded app, highlighting the importance of engagement metrics such as retention rate, revenue per user, session length, etc.


A marketing campaign, however, does not simply rely on analytics samsung phone data recovery software free download. The foremost step towards creating a successful app is identifying the KPIs important to business and then focus on the best ways or analytics to measure these KPIs.

DCI, a global, award winning mobile app development and marketing firm has years of experience in mobile app development and marketing, designing hundreds of apps and mobile marketing campaigns for clients over the years seagate hard disk bad sector repair software free download. The company has also contributed several insightful infographics, white papers, e-books and webinars addressing the unique issues faced by app owners and marketers recover my file data recovery software. The insightful webinar focuses on helping app owners understand essential KPIs for their industry and how to measure them effectively.

Presented by Raja Manoharan, Head of Mobile Marketing at Dot Com Infoway, the webinar will educate the participants on the key metrics to evaluate their app’s performance, enabling them to optimize it better. Mr. Manoharan is a seasoned mobile marketing veteran who has been designing and delivering holistic marketing strategies for clients across industries, since a decade.

According to Mr. Venkatesh, CEO of Dot Com Infoway, “As the world of apps gets more and more competitive, app owners must move beyond app installs to analytics that effectively help them measure the core KPIs they have identified for their business’s growth data recovery software formatted hard disk free download. The webinar sheds light on the hidden KPIs businesses might be missing upon, how they differ industry wise and identifying key analytics to build long-term value.”

Dot Com Infoway, a CMMI Level 3 multinational information technology company, is a pioneer in delivering software development, mobile application and internet marketing solutions and technologies to business.

With offices in India, the United States and Germany, DCI is positioned to become a leader in delivering advanced IT services for your business. DCI provides enterprise solutions that include software solutions, web solutions, mobile application solutions, Internet marketing and a whole gamut of IT solutions and products to clients.

Leveraging the innate offshore value advantage of our development centres in India, we provide customized, scalable and cost effective solutions to businesses. With well-structured development methodologies, Global Delivery Model and rigid QA systems, we deliver business-critical solutions on-time, within budgets and within desired levels of performance.